
From high-level thinking to in-the-weeds wins, here’s what’s moving the needle.
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Pretty Brands Can Still Be Broke
Your brand is beautiful. The packaging is perfect. The vibe is on point. But behind the scenes? Margins are a mess, inventory’s piling up, and the numbers don’t match the moodboard. In this post, we unpack why gorgeous brands still go broke—and what it really takes to build a business that performs as well as it looks.

Why Most Merchants Today Would Flop in 1995
Modern retail teams are drowning in dashboards—but starving for vision. In this post, we explore why most of today’s merchants wouldn’t survive in 1995, and how to bring real strategy back to your product, promotion, and planning.