Think big. Move fast. Grow smart.
Plan + Pivot Collective helps consumer brands grow smarter and more profitably through merchandising strategy, inventory planning, and product development. We partner with founders and teams to bring clarity to assortment strategy, product roadmaps, and inventory decisions so brands can improve margins, forecast demand, and scale with confidence.
Spend 15 minutes with us. Walk away with one smart move you can make immediately.
About us
Plan + Pivot Collective is a retail consulting firm founded by Julie McCarter and Carolyn MacBain-Waldo. After leading merchandising, planning, and strategy at brands like Bath & Body Works, J.Crew, Restoration Hardware, and Abercrombie & Fitch, we now bring that executive-level expertise directly to founders and growth-stage teams. We think like insiders but act as your external consultants, giving you fresh perspective and proven results.
30+ years of combined retail leadership and brand-building experience.
How can we help?
View our Consulting Services
Smart Start
Quick-win, high-impact ways to get moving with confidence. | From $500
For brands who need quick clarity and attention to detail — without the long lead time or big lift
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Focused Growth
Targeted, time-bound engagements that unlock your next level. | From $1,250
For founders ready to go deeper, with our help to map the plan, build the tools, and stay in motion
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Fractional Leadership
Senior-level partnership and support without the full-time cost. | From $4,000
For teams who want strategic minds that get it— we think like founders and lead like VPs, and can step in and out seamlessly
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