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Pretty Brands Can Still Be Broke
Merchandising & Planning Big Cat Creative Merchandising & Planning Big Cat Creative

Pretty Brands Can Still Be Broke

Your brand is beautiful. The packaging is perfect. The vibe is on point. But behind the scenes? Margins are a mess, inventory’s piling up, and the numbers don’t match the moodboard. In this post, we unpack why gorgeous brands still go broke—and what it really takes to build a business that performs as well as it looks.

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